Autoship
Lorem ipsum dolor sit amet, consectetur adipiscing elit — a short editorial description of the project for the case-study header.
- Role
- Senior Product Designer
- Timeline
- Mar 2022 – Dec 2022
- Team
- 1 PM · 1 Designer (me) · 3 Engineers
- Scope
- End-to-end product design · Research · QA
My role
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TL;DR
In short
Problem
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A one-sentence framing of the user problem.
Approach
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Outcome
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Context and problem
The situation we walked into
Business context
Lorem ipsum business-context paragraph for Autoship.
User context
Lorem ipsum user-context paragraph for Autoship.
Constraints and complexity
Lorem ipsum constraints-and-complexity paragraph for Autoship.
Goals and success metrics
What success looked like
Lorem ipsum primary objective for Autoship — one tight sentence.
Success criteria
- Lorem ipsum success criterion one.
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Approach
How we got there
- 01
Discovery
Lorem ipsum discovery-phase description for Autoship.
- 02
Synthesis
Lorem ipsum synthesis-phase description for Autoship.
- 03
Prototype
Lorem ipsum prototype-phase description for Autoship.
- 04
Ship
Lorem ipsum ship-phase description for Autoship.
Key decisions
Forks in the road
Decision A
Lorem ipsum context for the first Autoship decision.
- Decision
- Lorem ipsum the decision we made.
- Tradeoff
- Lorem ipsum the tradeoff we accepted.
Decision B
Lorem ipsum context for the second Autoship decision.
- Decision
- Lorem ipsum the second decision.
- Tradeoff
- Lorem ipsum the second tradeoff.
Solution
What we shipped
Outcomes and impact
What it moved
Recurring revenue
2.4×
+140%
Lorem ipsum metric description.
Churn
4.1%
−2.3pp
Lorem ipsum metric description.
Business impact
Lorem ipsum business-impact paragraph for Autoship.
User impact
Lorem ipsum user-impact paragraph for Autoship.
Learnings and reflections
What I’d take with me
Learning one
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Learning two
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