Daily Packs
Lorem ipsum dolor sit amet, consectetur adipiscing elit — a short editorial description of the project for the case-study header.
- Role
- Senior Product Designer
- Timeline
- Jan 2024 – Sep 2024
- Team
- 1 PM · 1 Designer (me) · 4 Engineers · 1 Researcher
- Scope
- End-to-end product design · Research · Prototype in code · QA
My role
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- Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco.
- Duis aute irure dolor in reprehenderit in voluptate velit esse.
TL;DR
In short
Problem
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Approach
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Outcome
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Context and problem
The situation we walked into
Business context
Lorem ipsum business-context paragraph. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
User context
Lorem ipsum user-context paragraph. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.
Constraints and complexity
Lorem ipsum constraints-and-complexity paragraph. Totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae.
Goals and success metrics
What success looked like
Lorem ipsum primary objective — one tight sentence describing what success looks like at a strategic level.
Success criteria
- Lorem ipsum success criterion one.
- Lorem ipsum success criterion two with a quantitative target.
- Lorem ipsum success criterion three.
Approach
How we got there
- 01
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Discovery-phase description.
- 02
Synthesis
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Synthesis-phase description.
- 03
Prototype
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris. Prototype-phase description.
- 04
Ship
Duis aute irure dolor in reprehenderit in voluptate velit esse. Ship-phase description.
Key decisions
Forks in the road
Decision A
Lorem ipsum context for the decision. Why it came up, what was on the table.
- Decision
- We chose to ship the editorial-led layout over the modular grid.
- Tradeoff
- Editorial loses some density and breaks on extreme screen sizes; we accepted that for the warmth gained.
Decision B
Lorem ipsum context for the second decision. Sed do eiusmod tempor incididunt.
- Decision
- We routed all reads through a single typed manifest.
- Tradeoff
- Manifest becomes a coupling point; weighed against the type safety it earns us.
Solution
What we shipped
Outcomes and impact
What it moved
Adoption
42%
+18pp
Lorem ipsum metric description.
Time on task
1m 12s
−34%
Lorem ipsum metric description.
NPS
62
+14
Lorem ipsum metric description.
Business impact
Lorem ipsum business-impact paragraph. Excepteur sint occaecat cupidatat non proident.
User impact
Lorem ipsum user-impact paragraph. Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
Learnings and reflections
What I’d take with me
Learning one
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A reflection on something the project changed in how I work.
Learning two
Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. A second reflection.
Learning three
Ut enim ad minim veniam, quis nostrud exercitation ullamco. A third reflection.